Behind the Brand
It's in the details.
We believe in...
Paying fair wages to those dedicated to making our products, preserving the beauty of the Earth, and keeping your skin safe by using only premium fabrics. We constantly work to ensure that each of our products is made ethically and responsibly.
Our secret sauce
✓ UPF 50+
✓ STANDARD 100 by OEKO-TEX®
✓ PETA-APPROVED Vegan
Made to Last
Our line is made from Xtra Life Lycra, a material known for its durability, resistance to chlorine, sustainability, and fit retention. Swimwear made from Xtra Life Lycra is known to last up to 10x longer than traditional bikini fabric.
MIDORI swimwear is STANDARD 100 certified by OEKO-TEX®. This annual, voluntary certification process goes beyond national and international requirements and it is something we confidently stand behind to ensure that your bikinis are free from many of the potentially harmful chemicals often used in apparel manufacturing.
Approximately 90% of the women employed by our factory partner are ‘head- of-household.' They are paid higher than minimum wages and provided with social security and health benefits that improve their standards of living. Fair compensation is foundational to upward mobility and we embrace that truth in manufacturing our swimwear.
We partner with and donate to environmental organizations that preserve our oceans and natural resources while utilizing fabrics that are colored with environmentally-friendly, vegan dyes. The facilities we work with prioritize minimizing water waste and pollution. Excess fabric is turned into dog beds which are donated to local animal shelters.
We regularly donate to nonprofits chosen by the Midori Community.